Read The Unpublished David Ogilvy by David Ogilvy Free Online
Book Title: The Unpublished David Ogilvy|
The author of the book: David Ogilvy
ISBN 13: 9780517566091
Format files: PDF
The size of the: 876 KB
Date of issue: October 21st 1987
Read full description of the books The Unpublished David Ogilvy:The Unpublished David Ogilvy was published as a surprise gift for Ogilvy's 75th birthday. Thank God for that! Every person associated with the creative arts MUST read this book. It's a quick read with letters, notes, memos, speeches and pictures of Ogilvy.
An interesting section is his speech on leadership. Ogilvy was keen on this subject towards the later years of life. But, my favourite section was the interview by his partner Joel Raphaelson. The creative genius of Ogilvy is evident from the interview. Although he got old, his desire for learning and doing never faded. His interest and curiosity kept him going. He always wanted to 'do'. Indeed an inspiring interview.
I'm going to end this review now. Sometimes there's a lot to say and sometimes it just does to keep it short. And, as Ogilvy always says, 'Keep it simple.'
In simple words - READ IT.
Read information about the authorDavid Mackenzie Ogilvy was born in West Horsley, England, on June 23, 1911. He was educated at Fettes College in Edinburgh and at Christ Church, Oxford (although he didn't graduate).
david ogilvy After Oxford, Ogilvy went to Paris, where he worked in the kitchen of the Hotel Majestic. He learned discipline, management - and when to move on: "If I stayed at the Majestic I would have faced years of slave wages, fiendish pressure, and perpetual exhaustion." He returned to England to sell cooking stoves, door-to-door.
Ogilvy's career with Aga Cookers was astonishing. He sold stoves to nuns, drunkards, and everyone in between. In 1935 he wrote a guide for Aga salesmen (Fortune magazine called it "probably the best sales manual ever written"). Among its suggestions, "The more prospects you talk to, the more sales you expose yourself to, the more orders you will get. But never mistake quantity of calls for quality of salesmanship."
In 1938, Ogilvy emigrated to the United States, where he went to work for George Gallup's Audience Research Institute in New Jersey. Ogilvy cites Gallup as one of the major influences on his thinking, emphasizing meticulous research methods and adherence to reality...
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